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ITALY BY DESIGN How to Transform a Monopoly into a Pluralistic Market through a Technological Innovation: The Case of the New Electric Meter.

Mattozzi, Alvise (2008) ITALY BY DESIGN How to Transform a Monopoly into a Pluralistic Market through a Technological Innovation: The Case of the New Electric Meter. [Working Papers] (Non pubblicato)

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Abstract

In 2001 ENEL, the Italian national electric utility, former monopolist of the electric market, started to replace the old, traditional electric meters [Fig. 1] with new electronic ones [Fig. 2] created by the renowned designer Michele De Lucchi. This was an extraordinary endeavor: by 2006, 30 million meters had been replaced with an average of 40000 replacements per day. The new electronic meter measures electrical consumption like the old one did, but it also exchanges that data and other information about electrical consumption with a calculation centre. This exchange permits management of the contract and the supply from distance. Taking into account the technical object in itself – the new electric meter – this paper will show how a close analysis of the object, considering all its aspects – from the way it works to the way it was designed by Michele De Lucchi – allows us to account for it, describing the way it rearticulates the relations between the electrical company, households and the recently liberalized electrical energy market, by becoming a specific obligatory passage point. The analysis is based on ANT research on technical objects, especially Madeleine Akrich’s research. The aim of this paper is twofold: analytical and methodological. From the analytical point of view, I want to account for the way a specific technical object, and its design, rearticulates social ties. From the methodological point of view, I want to expand on the concept of “script,” proposing its upgrade into a model for the analysis of objects developed within the semiotics of objects. This model will attempt to account for all relations that an object articulates, not only those towards its surroundings, which ANT and other approaches such as workplace studies generally focus on. Thus, I am attempting to satisfy Latour’s request [in Reassembling the Social, p. 233]: “when faced with an object, attend first to the associations out of which it’s made and only later look at how it has renewed the repertoire of social ties”.

Tipologia del documento:Working Papers
Informazioni addizionali:manca bibliografia
Parole chiave:semiotics, ANT, script, smart meter, ENEL, Italy
Soggetti:Area 14 - Scienze politiche e sociali > SPS/08 Sociologia dei processi culturali e comunicativi
Area 11 - Scienze storiche, filosofiche, pedagogiche e psicologiche > M-FIL/05 Filosofia e teoria dei linguaggi
Area 08 - Ingegneria civile e Architettura > ICAR/13 Disegno industriale
Struttura:Facoltà > Fda Design e arti > Lauree triennali > claDIS Disegno industriale
Dottorati, Master, corsi post-laurea > Scuola di dottorato > Scienze del design
Facoltà > Fda Design e arti > Lauree triennali > claDIS Disegno industriale > Insegnamento
Laboratori e Sistema bibliotecario e documentale > Laboratori e centri di ricerca > LISaV Laboratorio Internazionale di Semiotica a Venezia
Codice ID:78
Depositato da :Unnamed user with email mattozzi@iuav.it
Depositato il :27 Feb 2009 09:04
Ultima modifica:27 Feb 2009 09:04

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